Ogilvy Group organized also this year “Start a Party” campaign for J&B, part of brand’s global platform J&B City Remix, that covers 13 countries.
City Remix campaign was launched by J&B and Ogilvy in November 2011 and involved, in 6 months, through a 360 degree mix of communication, thousands of Romanian consumers. The endorser of the campaign was DJ Optick.
During the campaign, the digital component was predominant and ran through brand’s Facebook page, where the dialogue with fans included apps and messages around the campaign. Communication mix also included promotion in written press and a special partnership with Vibe FM. The campaign also had unconventional activations, through City Remix Hit Squads in 5 Romanian towns, and flashmobs organized in Bucharest and Brasov in December.
J&B City Remix campaign was implemented and coordinated by an Ogilvy team including Oana Radu – Account Director, Julide Omer – Account Executive, Luana Roth – Social Media Specialist, Lilian Neagu – Production Manager, Corina Bompa – Copywriter, Catalin Popescu – Senior Art Director, Dani Macarie – Creative Director, Marie-Jeane Rizea – PR Manager, Alina Stanciu – Business Unit Manager and Claudia Mihalascu – PR Manager.
PPD team included Alina Praja – Marketing Manager, Alina Ionescu – Trade Project Manager and Raluca Sava – Brand Manager.