The 5th edition of Superbrands Romania program ended recently, through an Awards Gala that saw Romanian brands receiving accolades and with the launch of the 2nd Consumer Superbrands book for Romania, that includes 37 models of successful branding, reflecting the general image of the business and investments potential of Romanian market.
The awards were handed to Romanian brands representatives during a gala held at JW Marriott Bucharest Grand Hotel. The brands that received accolades were: Adevarul, Agricola Bacau, Avon, BCR, Beciul Domnesc, BMW, Bonduelle, Borsec, Castrol, Chivas Regal, Coca Cola, Cosmote, DHL, Doncafe, Gealan, Germanos, Heineken, Help Net, Johnson’s Baby, JW Marriott, Kandia, Medlife, Mol, Nivea, Orange, Petrom, Radio ZU, Raiffeisen Bank, Rigips, Rompetrol, Romtelecom, Santal, Savana, Sensiblu, Vel Pitar, Western Union and Yves Rocher.
Honorary Recognition was achieved this year by Republic of Moldavia for the project e-Transformare (e-Guvernare), made by Moldavian Government.
Superbrands Gala had as hosts BDR Associates, Hill+Knowlton Strategies/WPP affiliate, Anca Harasim, Executive Director AmCham Romania, and Guy Burrow, partner Candole.
Superbrands’ research for the current edition analyzed 1,260 brands in 48 categories of products and services. The analyze was made by Superbrands council, that includes 26 specialists in management, marketing, communication and branding.