“Romanians are smart”, Rom and McCann Erickson Romania, awarded at New York Festivals


McCann Erickson Romania and “Romanians are smart” campaign for Rom won 3 awards at New York Festivals – a Gold, a Silver and a Bronze in different categories – ,¬†Hotnews writes.

During¬†“Romanians are smart” campaign, McCann asked the online public to change negative¬†quantification generated automatically by Google search and turn them into positive assertions.

For the campaign, McCann Erickson Romania received a Gold in “Online – Marketing Effectiveness: Use of Medium”, a Silver in “Brand Development – Public Relations/Brand Communications: Products&Services” and a Bronze in “Confections/Snacks – Interactive: Online Advertising – Products&Services”.

These awards were received by McCann Romania after the agency won, last year, 3 awards in the same competition for “American Rom” campaign, multiple awarded during 2011 edition of Cannes Lions.