“Reinvent Romanian recipes” is the new campaign for Unisol, oil brand in Bunge Romania’s portfolio, that aims to rewrite Romanians gastronomical habits, transforming advertising in a mission that supports a healthy and tasty lifestyle.
The campaign is supported by Adi Hadean, a chef that loves traditional food and has made a personal goal out of helping people to eat more healthy, without renouncing to the good taste. As part of the campaign, it was launched a special website, BucatarulUnisol.ro, where there are presented recipes using Unisol which try to bring in Romanian homes the taste of old recipes, prepared today.
The campaign offers as main prize a high tech kitchen, filled with last generation tools to help in preparing any kind of recipe, but also a lot of other prizes for the participants in the campaign.
The campaign runs between May 1st and June 15th.
CohnandJansen JWT team working on the campaign included Andrei Cohn – Creative Director, Alex Negoescu – Deputy Creative Director, Alex Borsan – Online Strategic Planner, Ina Simion – Group Account Director, Liviu Avasiloiei – Art Director, Evelin Bundur – Art Director, Felicia Stoica – Copywriter, Gina Zgubea – Online Project Manager, Cosmin Nicola – Web Designer and Dan Seciu – Senior Programmer.
From Bungee, the campaign involved Antonia Marinescu – Senior Brand Manager, Florin Ciobota – Trade Marketing Manager and Valeria Buleandra – Marketing Executive.