Campaigns & Grey launched “Moody Watches”, a campaign meant to fight depression and that was awarded an aDA award at Adobo Design Awards 2012.
To address depression issues that 4.5million Filipinos face, Campaigns & Grey partnered with the Natasha Goulbourn Foundation (NGF; an establishment to promote awareness and better understanding of depression as a medical condition) for this campaign. The main objective of this campaign was to raise funds to support the Foundation’s advocacy, information, education and communication (IEC) program.
To be current and appealing, Campaigns & Grey’s design fitted today’s minimalist fashion with merely a subtle reference to depression. The agency worked with the watchmaker Happy Hour on a design that is intended to lift the spirits of both wearer and spectator.
The face of the timepiece features literally, a human face with two dots for eyes and hour/minute hands transforming into a smile or frown.
Natasha Goulbourn Foundation / NGF “Moody Watch”
Chief Creative Officer: Ompong Remigio
Art Directors: Natasha Bautista, Tina de Torres
Copy: Jameilee Que