A GfK study on Romanian social media investments, to be presented at Marketing 360


GfK Romania will make public, at Marketing360 conference, a study on Romanian companies investments in social media.

According to preliminary data, in 2011, 37% of the companies directed to social media 1-15% of their marketing & communication budget, while 21% redirected for this between 25-100%.

GfK will present more conclusions of the “Social media investments evolution” study at Marketing360, on June 13th.

All the companies, but mainly the ones with a medium and high number of employees, increased, in 2011, their investments in social media, compared to previous year. In 2012, their estimates are that social media investments will be bigger than they were in 2011, compared to 2010; this confirms the growing popularity of this communication channels

Traian Nastase

Online Project Manager GfK Romania

Marketing 360 is the most important local conference on marketing and advertising. During 2 days of conferences and trainings, on June 13-14, at JW Marriott Bucharest Grand Hotel, the participants will discover last minute trends, best practices, but also the most inspired approaches in reconsidering the relationship between consumers and brand.

The speakers panel includes Stefan Kolle – Partner Futurelab, Ana Cruz – Strategic Brand Management module leader, ExecMBA programme University of Sheffield, Gergo Csikos – Head of Ideas CarnationGroup, Adrian Alexandrescu – Managing Partner Interactions, Marko Njavro – Marketing Director Bergenbier, Traian Nastase – Online Project Manager GfK, Mihai Seceleanu – CEO & Founder InternetCorp.

Marketing 360 is organized by Evensys, in partnership with Interactions.