The Practice got the most Golds at EMEA Sabre Award 2012


The Practice got 3 Golds at 2012 edition of EMEA Sabre Award, the most prestigious competition dedicated to PR industry. The Romanian agency got yet another achievement at Sabre Awards 2012, being the agency with the biggest number of Gold Sabres won in EMEA this year.

Sabre (Superior Achievement in Branding and Reputation) Awards were organized for the 1st time in US and, with a 25 years tradition, are recognized today as the oldest and most important PR competition. IN EMEA, Sabre Awards have a 10 years history.

In 2012, there were over 2,200 EMEA works entered in the competition and the number of the awards was of couple tens. With its prizes, The Practice achieved comparable results with the big PR networks, but with accumulated prizes for their branches in EMEA. The only network that surpassed The Practice is MSLGroup (5 Gold), but this is exactly the network The Practice has a strategic partnership.

Paul Holmes, the most respected PR analyst and CEO The Holmes Group, organizer of Sabre Awards, mentioned the constant performance achieved by The Practice in the opening speech of the Gala, saying, same as in previous years, how “a little agency from Romania managed to vanquish some of the biggest international networks, making itself remarkable through creativity”. Due to Romanian agencies performances in Sabre Awards, Paul Holmes considers that Romania is the 2nd most creative PR market in Europe, after Sweden. At this year’s edition of the awards, another 7 agencies from Romania entered the finalist list, by receiving, together with The Practice, a total of 16 nominations.

We are very happy that our agency managed to obtain 3 Gold awards for Romania at Sabre gala. It was a magic night in Bruxelles. It isn’t a small thing to receive applause from the creme of European PR industry, from the best PR specialists in the region. We are happy that we represented with success, one more time, the Romanian PR. We applaud our courageous clients, that know that, in communication, results are obtained through creativity. We thank them for trusting us and our ideas

Gabriela Lungu

Managing Partner The Practice

The Practice is the most awarded Romanian PR agency. With an integrated approach on communication, The Practice is acting beyond the competencies and the activity of a classical PR agency. Focused on creativity and results, the company is a constant presence on PR national and international competitions’ podiums, being the 1st Romanian agency awarded at Cannes Lions and Global Sabre Awards, but also the only agency that has in its portfolio a Grand Prix from an international competition (Platinum Sabre, EMEA Sabre Awards 2008). Locally, the agency is part of Leo Burnett Group while, internationally, the agency is the partner for Romania of MSLGroup.