“L’Estate Peroni” campaign, continued by Peroni Nastro Azzurro with new events and collaborations

PR, Social Media

Peroni Nastro Azzurro, premium brand from Ursus Breweries portfolio, continues also this summer “L’Estate Peroni” campaign, with a series of events and collaborations. As a continuation of last year’s campaign, Peroni challenges all its consumers to the most exclusive sailing sessions during Peroni Yacht Week and invites them to prepare for “la bella stagione” with a specific Italian element – al fresco food.

“Al fresco” defines the relaxed Italian style consisting in tasty meal dinning in free air, during the summer,  together with a pleasant company. An innovative concept, al fresco is not limited to a simple dinner, combining the served meals, cloths wore, chosen drinks and select company so that all those distinct elements to combine in unique and surprising ways.

The 1st from Peroni events this summer, Collaborazioni project transforms what might seem a simple meal outdoors in a memorable experience. Unique until now in Romania, Collaborazioni brings together one of the most talented artists in gastronomy, design and fashion to create, together with renown bloggers, the central elements of the ideal al fresco dinner, Peroni style.

Adrian Oianu, renown fashion designer, together with Alexandru Moise, blogger on www.dappergents.ro and initiator of Sarto project, will rethink together the way a dinner can be honored through apparel, the fine arts artist Ana Wagner and Cristina Bazavan, known journalist and blogger, will exemplify the importance of table accesories for a select dinner. The 3rd team, consisting from Roberto dal Seno, master chef and gastronomic consultant, and Cristina Mazilu, food blogger, will rethink the well-known Italian gastronomy in a modern and innovative way. Inspired by Peroni Italian style, all the 3 teams will give life to original creation, as part of Collaborazioni project.

The evolution of each of the 3 projects can be followed on a project dedicated blog  and on involved blogger’s pages. The creative projects will be unveiled during an event that will take place in July.

Together with Collaborazioni project, vara al fresco will include a series of innovative projects inspired by the Italian style, that come to support both young designers but also the ones that already received recognition in their domains.

Peroni Nastro Azzurro is the super-premium Italian beer, no.1 in the world. Birra Peroni started the production in 1846 and Nastro Azzurro was launched on Italian market at the beginning of the ’60s ; Peroni Nastro Azzurro, with its new retro elegant image, was launched at international level in 2005. Romania was the 2nd country in the world, after Italy, where Peroni Nastro Azzurro was launched. In Romania, Peroni Nastro Azzurro is part of Ursus Breweries portfolio.