Mercedes-Benz starts European concerts series, to promote its new Clase A brand

Business, Marketing

Mercedes-Benz starts, 3 months before launching on the market the new Clase A brand, a series of concerts in 5 European towns. The concerts are made together with British alternative rock band Placebo and take place under the “A ROCK” tagline.

1st concert will be in Paris, followed by Rome, Zurich, Hamburg and Madrid.

For Romanian fans, Mercedes offers the chance to win 5 invitation – with transport and accommodation included – for 2 people for the Madrid concert, via a contest organized on Mercedes Romania’s website.

Exceptional cars must be communicated through exceptional means. With its artistic and progressive design, the new Clase A series will eliminate the uniformity from compact car’s segment. The A Rock series of concerts aims to underline the new rhythm Clase A gives to the mobility world (…) Moreover, Placebo is an ideal partner. The band expresses creativity, passion and a dynamic and impossible to mistake style, values that are so suited to Clase A

Anders Sundt Jensen

Vice President Brand Communications Mercedes-Benz Cars.

For every concert of the series, around 800 people are expected to take part. The tickets aren’t available for sale.