Brandstalk to handle Kludi creative account in Romania, following a pitch

Romanian creative agency Brandstalk (member The Group) will handle creative duties for Kludi in Romania, following winning a pitch.

We always had the highest standards when about quality and we apply the same standards when it’s about design (…) We chose Brandstalk because their creative proposal presented during the pitch started from durability concept, adding value to brands’ attributes and answering target’s needs

Florin Barabas

Managing Director Kludi Romania

Brandstalk and Kludi started working together in May, with an online banner campaign and special print projects and will continue, next year, with an OOH campaign. Campaigns’ concept is “duality”, as Kludi Romania’s products are combining in a harmonious way the German rigor and surprising design.

We accepted with enthusiasm the challenge from Kludi Romania. Of course, the attachment and experience we accumulated during the last couple years with made in Germany brands helped us with understanding the brand, but the key element that inspired us to find out the best approach was analyzing the acquisition decision making process. This is how we came out with the duality concept, combining rational and sensorial, and this is what made us pitch’s winners; in implementing this concept, we use special projects in line with Kludi Romania products’ premium positioning. And I think the key for success was the fact we managed to surprise the harmony of desires in different registries

Roxana Memetea

Managing Partner Brandstalk