Lufthansa flash mob in Bucharest, signed by Greater Ad

Cristina Blanaru Ads, Guerilla, Marketing

Romanian agency Greater Ad organized an informative flash mob at Baneasa Shopping City, one day before Lufthansa air line launched a direct flight Bucharest-Berlin.

40 professional dancers performed a specially conceived dance to promote the new flight offer from Lufthansa.

The event was a pleasant experience both for viewers and for the participants, with the performers wearing special costumes: stewardess and ones characteristic for info-desk, maintainance and security personnel.

Flash mob participants completely entered in the roles they were given and integrated in Baneasa Shopping Center normal visitors flow, in order not to create any suspicion.

The team that handled the project included Claudia Filip – General Manager and Anca Taran – Client Service from Greater Ad and Anca Florea – Marketing Manager Lufthansa.

Organizing the flash mob was an experiment we did with involvement. Choreography and music were specially created for the Saturday event. The songs – varied and entertaining – were chosen to have impact to an as diverse as possible public and the last one – Lift me up –  even reminded of flying even having a matching choreography (…) We are happy for the smiles we brought on people’s faces and by the fast peace the event was relayed online

Anca Taran

Client Service Greater Ad

Starting June, Lufthansa launched 4 weekly flights between Bucharest and Berlin, the new flight route being part of Lufthansa’s expansion plans. The flights are operated with Airbus A319 planes and include business and economic class places.

Greater Ad is a Romanian full-service agency launched in 2000. During years that passed, it implemented innovative strategies of communication, media, creation, production, events, direct marketing, corporate identity, packaging and web design. The agency has in its portfolio clients such as Lufthansa Group, Samsung, Plaza Romania, Ford, Chivas Regal, Beefeater London, Ferrero Rocher, Kinder, Nutella, Philadelphia and Londa Professional.