The Practice, to handle corporate communication for Unilever in Romania
Unilever South Central Europe chose The Practice as the PR agency that will handle, in Romania, its corporate communication. The Practive was selected following a pitch that took place in April-May and in which were involved other 3 agencies.
During this partnership, with an initial period of one year, The Practice will offer Unilever a complex range of PR services. Agency’s specialists will help the new client with strategic consultancy for corporate communication, both internal and external, by developing and implementing projects that aim to correctly inform and actively involve the target publics of the company, including mass-media, opinion leaders, employees and business partners, and also by employing programs related to sustainability.
The 1st project created by The Practice for Unilever is being implemented these days, at Bucharest headquarters of the company. The project is a creative action of internal communication that aims to underline the importance Unilever gives to responsible usage or planet’s resources and to show employees that their small actions can bring important changes (“Small Actions. Big Difference” being the international credo of Unilever when it comes of sustainable development).
We are one of the most important active companies on Romanian market and that is why we treat with a lot of responsibility the communication with the co-interested publics. We needed a partner with an inedite perspective for our corporate communication, that would support our efforts on social responsibility. We chose The Practice because it won us with the strategic approach, showing a clear understanding of the results we are expecting, with the creative ideas and the enthusiasm agency’s team showed us. We thank to all agencies involved in the selection process for their involvement
Dana Dobrescu
Communications Manager Unilever South Central Europe
We are proud to work for Unilever. We are very happy for this partnership, that means for us a reconfirmation of our team’s competencies in corporate communication and CSR. We have a lot of trust in this relationship’s success
Gabriela Lungu
Managing Partner The Practice