(adds info about 3rd Romanian agency on shortlist for PR Lions)
As PR shortlists have just arrived, two Romanian agencies and their works are on them.
Multiple awarded at last year’s festival, McCann’s “The American Rom” campaign is present this year on PR Lions’ shortlist.
Also present in finals at PR Lions this year is GMP Advertising with “The journey of the ball” campaign for Romanian beer brand Timisoreana.
At its turn, Saatchi & Saatchi entered PR Lions’ shortlist with its campaign for Enel.
PR Lions was launched in 2009. The Jury has judged the entries based on four aspects: Strategy & Research, Execution, Creativity and Originality and Documented Results. The trophies will be presented during the Promo & Activation, PR and Direct Lions awards ceremony, which will take place, on Monday evening, at the Grand Auditorium.