Goodby, Silverstein & Partners and Chevrolet won Gold at 1st Mobile Lions in Cannes Lions

Advertising, Cannes Lions, Mobile

Goodby, Silverstein & Partners (GSP) won a prestigious Gold Lion in the brand new Mobile Lions, within “best use of multiple screens”, with Chevy Game Time app. The app was created to enhance second screen viewing during Super Bowl XLVI, allowing users to play games in real time and enter to win prizes, including 20 Chevys and thousands of other giveaways.

Besides the  attention-grabbing ads, Chevy’s Game Time app proved extremely successful with more than 703,000 registrations, over 35M page views, 25M Trivia questions answered, almost 1.6M hours spent on the app and it generated some 130,000 new fans on Facebook and 9,000 new followers on Twitter.

We are honored to win in what is certainly a pioneering, forward-looking category (…) Traditional media is being reborn with the addition of apps that make us see old media  through new lenses.

Jeff Goodby

Co-Chairman & Creative Director Goodby, Silverstein & Partners

Goodby Silverstein & Partners, a unit of the Omnicom Group, is one of the world’s most respected and most awarded advertising agencies. Founded in 1983, the company is headquartered in San Francisco with an office in Detroit. Over 500 employees serve a broad array of national and international accounts, including Frito-Lay, the California Milk Processor Board (got milk?), Adobe, Chevrolet, TD Ameritrade, the NBA and many others.