Cannes Lions held the second of four awards ceremonies to honor four more of its 15 entry categories by designating Creative Effectiveness, Media, Mobile and Outdoor Lions winners.
In Creative Effectiveness Lions there were 92 entries and the jury was led by David Jones, Global Chief Executive Officer Havas & Euro RSCG. From the 13 entries shortlisted, 5 won Creative Effectiveness trophies and BBH London took home the Grand Prix for their Unilever entry “Axe ‘Excite’ – Returning to Universal Truths to Create Global Hits”.
The jury from Media Lions was led by Mainardo de Nardis, Chief Executive Officer OMD Worldwide, and voted and deliberated on a total 3,247 entries and selected 11 Gold, 28 Silver and 67 Bronze winners from a shortlist of 281.
In Media, Romanian McCann Erickson got 2 prizes – a Silver and a Bronze – for Rom and “Romanians are Smart” campaign.
The Jury decided to award the Media Grand Prix to Manning Gottlieb OMD London for their Google entry, “Google Voice Search”.
Duval Guillaume Modem Antwerp were presented with the prestigious Media Agency of the Year award during the ceremony. Second place went to Jung von Matt Hamburg and third to Manning Gottlieb OMD London.
A new category for 2012, Mobile received 965 entries from 47 countries. The jury for the inaugural category was headed by Tom Eslinger, Digital Creative Director Saatchi & Saatchi. In this category, there were 99 entries shortlisted, with 11 awarded Gold, 14 Silver and 28 Bronze. Grow Interactive Norfolk / Johannes Leonardo New York took home the first Mobile Grand Prix for their Google entry “Hilltop Re-imagined for Coca-Cola”.
Of the 4,843 entries in the Outdoor category, 588 made it to the shortlist with a total of 112 selected as winners of which 25 were Gold, 35 Silver and 50 Bronze. Two Grands Prix were awarded in the Outdoor category. In the Billboards & Street Furniture and Posters category the Grand Prix was awarded to Ogilvy Shanghai for ‘#cokehands’ for The Coca-Cola Company. The second Grand Prix, for Ambient, went to Jung von Matt Hamburg for ‘The Invisible Drive’ entry for Daimler. Sheung Lan Yo, Executive Creative Director, North East Asia; Chairman JWT presided over the Outdoor jury.
Also honoured at the Awards ceremony were the Gold winners of the Young Lions Media Competition which went to the team from the Czech Republic. Silver place went to the UK and Bronze to Portugal.
On Tuesday, participants attended another busy and inspirational day of seminars and workshops which included presentations from The Coca-Cola Company on the new rules of marketing and consumer engagement; Starcom MediaVest Group & TED with their seminar titled ‘Inspire me for the Future’; Facebook on the psychology and creativity of sharing; YouTube who discussed how online video powers create innovation and Ear Drum whose workshop was about the sound of radical thinking.
Ongoing events at the Festival include the Young Lions Competitions in Design, Cyber, Marketers and Film categories and Master Classes which offer relaxed sessions putting young creatives, suits and marketers in intimate contact with some of the biggest industry names including Sir John Hegarty, Tony Granger, Ted Royer and Jeff Goodby. Tuesday also saw the kick-start of the two-day Beach Soccer Tournament with 16 countries participating.
The 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar, is currently taking place in France and attended by over 11,000 delegates.