Stefan and Adriana Liute officially launched, on Monday, Storience branding agency. Stefan and Adriana decided to start their own business after, until recently, they formed the brand strategy team at Grapefruit, an agency Stefan Liute co-founded.
Within the newly founded agency, Adriana Liute will act as Managing Partner, while Stefan Liute will be the strategy director. Stefan Liute first announced he decided to leave Grapefruit and launch its own branding agency, together with his wife, on a post published on his blog on June 14th.
Our priorities for the next period are to service the clients we already started to work with and to form a powerful team. We are already working with designers and programmers for a few projects in pharma and educational industries. On short and medium term, we aim to get in our team also other experimented colleagues with competences in graphic design, web developing, branding and digital marketing
Even if the agency is at the start, Adriana and I have both the experience of entrepreneurship and of the branding industry, to which adds complementary experiences such as working in multinational companies and press (…) It is like a second child – we are a bit more trustful and we have a rich experience we learned a lot from. We want to concentrate on building as powerful and lasting duration relationships with our colleagues and our clients. Nothing else gives more stability and better results on long term
The name of the newly launched agency – Storience – comes from creatively combining the English words “story” and “experience”, both essential ingredients in brand building and brand communication. Agency’s slogan, “Red Thread Brands”, talks about the red wire of brands, the coherence without which they disappoint consumers and risk their reputation and commercial success on long term.
Adriana Liute has 9 years of experience in communication in agency (branding) and corporate medium (internal communication and marketing at national and European level) and in press (business journalism). She finished Journalism and Communication Sciences Faculty at Bucharest University in 2004 and has a Master degree at the same faculty. She provided brand and communication consultancy for companies such as Ursus Breweries (Azuga, Stejar, Ciucas), Lafarge, Dacia Automobile, Renault, Gedeon Richter, NNDKP, E.ON, Alevia, Walmark, ARCA, Sonoro or Zipper.
Stefan Liute has 13 years of experience in brand consultancy and built/ rebuilt and communicated brands such as Antibiotice, Banca Transilvania, Dacia Automobile, E.ON, Zarea, Tuca Zbarcea si Asociatii, UPC, Connex (Vodafone), Transavia, Heidi, NNDKP, Kober, Walmark, Gedeon Richter, Labormed, Azuga (Ursus Breweries), Lafarge, SIF Banat-Crisana, Velfina, Integrine, Eli Lilly, Delaco, Alevia, Vinexport, Zipper, ARCA and Sonoro. He graduated Medicine and has a Master in Communication and Public Relations at SNSPA. Stefan is frequently invited to speak at local and international events and is part in juries of specialized competitions in Romania and internationally. This year, he was the only Romanian invited to be part of the jury of Transform Awards London, international branding competition.
Storience builds coherent and attractive brands and helps them express in traditional and digital communication mediums.