Digital Star, online advertising agency part of Leo Burnett Romania Group, was appointed to handle online communication and social media accounts for the “Ice Age 4” campaign, as the movie was launched recently in Romanian cinemas. The appointment of the agency was made following a pitch in which were involved another 3 agencies active on Romanian market.
Digital Star implemented in digital the campaign, that also runs in 2 Romanian store chains Penny Market and Penny Market XXL.
This summer will offer a lot of joy moments for our team. It is another pitch that Digital Star won and a new opportunity to prove our experience in digital. The choice made by Rewe Romania makes us happy and confirms the value the market is giving to online communication and social media marketing actions. I’m convinced we will make an excellent team
Managing Partner Digital Star
We are extremely happy with this campaign. Online presence and interactive services are essential to develop the relationship with consumers, and that’s the reason why we chose Digital Star. Following the pitch, Digital Star showed it understands perfectly our expectations related to the campaign
Marketing Director Rewe Romania.
For around 2 months, the buyers will be able to get exclusively from Penny Market and Penny Market XXL an album where they can collect lenticular cards with the characters from Ice Age 4, offered for free to the clients when buying certain products or for certain amounts of money.