Romanian lifestyle online magazine Kudika.ro launched, with support from Evia Media, the communication campaign “Be Yourself”. The campaign runs outdoor, on 150 taxis, and through advertising on the on-hold space of taxi call-centers.
The outdoor part of the campaign includes 3D lighten boxes on taxis in Bucharest, as the feminine public Kudika.ro is targeting is always on the move.
The ad campaign to announce the rebranding of Kudika.ro is supported with boxes on 100 taxis, stickers on another 50 and ads during on-hold space when ordering cabs.
“Be Yourself” slogan is conceived to represent a powerful and beautiful woman, with a successful career. The image of the campaign is the Romanian model Tatiana Marinescu.
Kudika.ro is published by Romanian online publisher InternetCorp, that also has in its portfolio publications like Wall-street.ro, 9am.ro, Garbo.ro, Envy.ro or Yuppy.ro.