Draftfcb Bucharest created the 1st TV campaign for LEM’s


Draftfcb Bucharest created the 1st TV campaign for LEM’s, furniture producer with the largest network of furniture stores in Romania.

The campaign that will run on TV and online between July – September is the 1st made for LEM’s in company’s 20 years of history.

We started from the question: “What do Romanians want?”. For sure they want a beautiful home. A house they can be proud of and that will make them feel well. They want comfort in their home but, more than anything, they want it to look well, to be nice. Lem’s is a Romanian brand that understands this. And no matter what Romanians’ definition for beauty is, Lem’s has proper solutions for everyone. This is how this campaign for a brand 100% Romanian was born

Claudiu Dobrita

Creative Director Draftfcb.

We are happy we are the agency to communicate for LEM’s, the biggest furniture stores network in Romania. A strong Romanian brand, that continues to rise, needed such a campaign, and our approach came to meet client’s actual needs

Veronica Mircea

Managing Director Draftfcb.

The idea of TV ads starts from a reality of our days: life keeps us far from home. But, no matter the job, everybody eventually goes home.

The campaign was coordinated, from LEM’s, by Adrian Rizea, Commercial Director.

Draftfcb Bucharest team included: Claudiu Dobrita – Creative Director, Emanuel Borcescu – Senior Art Director, Simona Lazar – Senior Copywriter, Bogdan Ionita – Strategic Planner, Roxana Chiriloi – Account Manager, Liliana Tiu – Media Manager, Veronica Mircea – Managing Director.

Draftfcb appeared following the merger between Foote Cone & Belding (FCB) and DRAFT. In 2006, Interpublic Group decided that, internationally, FCB and DRAFT will unite and transform in Draftfcb. The company has over 9,500 employees in the entire world, in its network that includes 180 offices in 110 countries.

In Romania, Foote Cone & Belding (FCB) has over 15 years of activity.

Draftfcb Romania has in its portfolio clients such as Beiersdorf (Nivea, Eucerin), Fashion House Outlet Centre, JTI (Camel, Glamour, Sobranie), Kika, Kraft Foods (Oreo, Tuc), Lavazza, Philips, Recolamp, SCA Hygene (Zewa),  Pazo, Sushiko, Vodafone, Penny Market and Penny Market XXL (REWE), LEM’s.