Godmother handles 2nd edition for “Profi Awards You”, implementing the online, BTL and PR components for the CSR campaign. The agency won the account following winning a pitch organized in June 2012.
We’re happy for winning this account because, this way, our team – besides delivering results for the client – will also contribute to creating to setting the frame in which 252 Romanian schools will benefit of new items for their IT labs, offered by Profi and its partners
Managing Director Godmother
Godmother defined the communication strategy for this year’s edition of the project, produced “Profi awards you!” hymn and implements the online promotion and social media (display and content management) elements, along with BTL, production and PR activities for the entire campaign.
We chose Godmother because their proposal showed passion for campaign’s objective – supporting Romanian schools – along with a very good understanding of the domain we are active in and with a powerful drive in achieving results
Commercial Director Profi Rom Food
The campaign runs between August 13th – November 15th, on all Romanian territory, taking the form of a competition targeting schools, with schools to be voted by Profi customers in order to be one of the winners.
In the end of the campaign, for each of the 126 Profi stores, there will be awarded a first prize (a network with 15 netbooks, a laptop and a WiFi router) and a second prize (a video-projector).
The teams involved in campaign are:
- Godmother: Valentina Arseni – Account Manager, Ana Constantin – BTL Manager, Samuel Caraliu – Online Marketing Manager, Corina Manole – Creative Director, Valentin Vacarus – Managing Director
- Profi: Gabriel Paslaru – PR representative, Claudia Buzatu – Marketing Manager and Luminita Bunda – Promotions and Advertising Manager
Godmother is a Romanian full service agency founded in 1997, as Speed Promotion, production agency. The agency became full service in 2004 and transformed in Godmother, with a new positioning – “Professional Hocus Pocus” – following a rebranding in 2008.
Agency’s clients portfolio includes : Google Romania, AD Pharma (Arkopharma), Agricover, Forever Living Products, Cyathus Romania, Bioromoil (AutoMat), Sanador, Transfond, Anchor (Mall Vitan și Plaza), Case Utilaje, Perla Nord, Doppel Hertz, Energy Holding, LLP Dinalycs, Siel Invest, Edenred Romania, Life Care, Garrone, Rehau, Midocar, Perfect Tour, Adeplast, AFI Cotroceni, Best Jobs and many others.