Hyperactive created the website Freshcomx.ro, a project meant to bring a smile on users faces, developed on Fresh Comedy platform.
2 Tic Tacs escaped from a box started the story of the website, that will offer daily laugh tablets, based on comics created by illustrators and Tic Tac fans. The website launch is announce with a teasing platform on freshcomedy.ro, with one Tic Tac that barely can wait to escape from behind a brick wall, asking users to break it.
FreshcomX is a project that can match diverse levels of involvement from the online user. It can be an anti-dote to automatism in day to day life. From here – the tagline “Take your comedy pills!”. For people liking details, it can be more than that: a push towards the world you’d like to live in. Less “I must” and more “I like”. This means to be present and attentive, to live in real time, in a Tic Tac time
Brand Manager Ferrero.
The project will run for a year and will go beyond online, with in-store activations.
The whole concept Fresh Comedy started from the fresh essence of the Tic Tac mints; it is a concept which combines the brand flavour with the best “refreshment” of all, the comedy. Ever since 2011, freshcomedy.ro was a daily source of entertainment, a place to escape from a world where things are taken too seriously. And freshcomx.ro is now bringing even closer to us the little mints that had already got under our skins, and this time in even greater dose of entertainment
Digital Product Director HyperActive.
The project involved the following teams:
- HyperActive: Bogdan Gheorghiu – Creative Director, Vlad Macarie – Art Director, Anca Muscalu – Copywriter, Andrei Fodolica – Senior Copywriter, Razvan Scarlatescu – Project Manager, Anca Bundaru – Account Manager, Alexandra Trofin – Account Manager, Ionut Andrei – Digital Product Director
- Ferrero: Adriana Seserman – Brand Manager, Cristina Copaceanu – Group Brand Manager
HyperActive is a full service interactive agency offering complete communication and marketing services such as web platforms development and management, online marketing (optimization & search engine advertising – SEO & Google AdWords, online advertising & PR, e-mail marketing, viral marketing), mobile marketing, hosting and special interactive projects. Agency’s portfolio includes clients such as Ferrero, UPC Romania, Bergenbier SA, Orange, Farmaciile Dona, Johnson & Johnson, Unilever, BMW and Bayer.