Timisoreana replaces Ursus as official sponsor of Romania’s national football team

Advertising, Marketing

Romanian beer brand Timisoreana (Ursus Breweries – SABMiller) is the new official sponsor of Romanian national football team, replacing another beer brand, Ursus, Romanian press writes.

The contract between Timisoreana and FRF & Romanian National football team was signed for a three years period. The contract to sponsor the national football team is one desired by many companies, as it can generate, for the sponsor brand, an increase in notoriety and market quote.

Continuing the story of True Fotball, Timisoreana launched its partnership with FRF and Romanian National Football team with an official event organized on National Arena, during which the sponsorship contract was signed.

For Timisoreana, what is valuable in football, True Football, worth being supported, protected and continued in the future. That is why, when Romania’s Cup got to be a secondary competition, risking to loose clubs’ interest, Timisoreana understood that a friend in need is a friend indeed and helped supporting it. We’re now in a moment when National Team needs support, trust. In its 90 years history, the national team gave us a lot of moments to be proud, a lot of True Football moments. It has behind it a story built by many generations of players and supporters that need to continue also in the future, for better and worse. That is why Timisoreana will expand its involvement in Romanian football. Besides Romania’s Cup, we want to also be a strong partner for national team, for all those who appreciate a beautiful game and a good beer

Mihai Barsan

Vice-President Marketing Timisoreana