Tempo Advertising signs the launch for the newest range of Hame products, Hame Lifestyle, following winning a regional strategy & creative pitch organized this summer. The proposal the agency came up with will be implemented in Romania and, in the future, also in other countries where Hame is present, through a TV and social media campaign.
Tempo’s proposal started from a very good insight and the agency developed a communication campaign relevant for the brand, that positions the new Hame range exactly the way we wanted. We were impressed by team’s enthusiasm, they made a careful documentation, found a good insight and than they challenged their creativity and presented us a concept that we loved. Moreover, we trust their extensive experience and we are sure that they will successfully implement the campaign on regional level
Marketing and Development Director, Hame Holding.
Starting from an analysis of the product, market and consumers, the agency developed a brand campaign that focuses on needs of contemporary woman, with an active lifestyle, oriented to benefits of modern nutrition, to find harmony between looking good and feeling good.
Campaign’s concept – “All the women in every woman” – monetizes on this duality hiding inside of the modern woman, duality that Hame Lifestyle satisfies in a 1st on its category, as its product has a low content of calories and fats.
Hame Lifestyle brief was one of those projects in which we found all challenges an advertising agency looks for: a regional pitch, an innovative product, consumers from different cultures, an exigent and professional client. We put in this campaign enthusiasm and passion and we know it will be appreciated by consumers as much as it was appreciated by clients, because it has all ingredients for success
Group Account Director Tempo Advertising.
Hame Holding is an international company headquartered in Czech Republic, present in over 40 countries and owning production facilities in Czech Republic, Russia and Romania. Globally, the holding has over 2,400 employees and a turnover of over Euro 200M. In Romania, company’s portfolio includes Hame, Antrefrig, Hangita, Cara and Hamanek.
Tempo Advertising is present in Romania for over 16 years and helped growing hundreds of local or international brands. The agency has a portfolio of over 40 brands from most visible and provocative domains: FMCG, finance-banking, media, retail, pharma and tech.