Chris Colborn from R/GA New York, speaker at Internet&Mobile World in Bucharest

Digital & Media, Events, Marketing, Mobile

Internet and Mobile World organizers announced the exclusive presence in Bucharest of Chris Colborn, EVP & Global Chief Experience Office R/GA New York. Colborn will be one of the foreign speakers that will share their experience during the Romanian business digital&mobile conference.

Present for the 1st time in Romania and in South-Eastern Europe, Chris Colborn opens, in the 1st day of the event, the series of the most interesting seminaries. With his presence, he replaces James Temple from R/GA London.

During his presentation, Chris proposes an analysis on the way the agency can offer clients integrated solutions: from interconnected services to experience and digital ecosystems to add value to their products. The main info his seminary will offer are related to the benefits of reconstructing and enhancing the architecture of services in an agency's offer.

Renown for the harmony it integrates creativity with tech disciplines, R/GA has as an objective building a future with growth opportunities both for its clients, but also for the entire industry.

 

As Executive Vice President & Global Chief Experience within R/GA New York, Chris is responsible for the harmonious combination of business development, creating innovating design and apply them with an appropriated understanding of the creative possibilities offered by technology. Among his main talents are the capacity to identify unexplored consumers' needs and aligning clients' business objectives with market's demands, by anticipating the impact over market's tech adoption. With over 25 years of experience as professional and academic, Chris meet closely global economies, creative art and software engineering. His interest is nowadays oriented towards innovation and product development areas.

Founded in 1977, R/GA is one of the most awarded international agencies, recognized both for its performances in film and TV, but also for the ones in digital advertising, tech and creativity. Agency of the Year at OMMA NY, R/GA was awarded, in 2012, Cannes Lions Titanium Grand Prix and Cyber Grand Prix  for Nike's Fuelband mobile app.

Agency's portfolio includes clients such as Avaya, Converse, HP, Johnson & Johnson, L’Oreal, MasterCard, Microsoft, Nike, Pearson, Tiffany & Co, Unilever, Verizon and others.

The access at the event is possible with pre-registration, with tickets available online until September 21st, on IMWorld.ro.

The event is organized with support from partners such as Romtelecom and Cosmote, IBM and Ericsson – Gold Partners, Samsung – Networking Partner, SEO monitor – Online Partner, 360 Revolution, Distinct – Technical Partner and sponsored by MEC Global, Omnilogic, Zitec, Outbox, HTTPOOL, White Image, Mind Treat Studios, Microsoft, Mobixera, Padicode, Transart, Simplus, Syscom Digital, Carnation, Entersoft, Oracle, VMWare, Softelligence and  Pras Consulting. Logistics partners are Coca-Cola, Tiriac auto – Official Car Partner, RoCloud – Support Association, CertificareCloud.ro – Training Partner.

As it's dedicated to internet and mobility industry, Internet and Mobile World 2012 is supported by IAB, ANIS, ISOC and Eurocloud.

AdHugger is media partner at the event, along with Ziarul Financiar, Business Magazin, Mediafax, Radio Guerilla, Arena IT, BBC Science Focus, B2B Advertising, Business24.ro, CHIP, Cariere, Comunicatedepresa.ro, ComputerWorld.ro, Connect, Comunicatii Mobile, Digital Trends, Elevate, Fokus Digital Services, HIT.ro, IQads, IT Trends, Money Channel, MarketingPortal.ro, Mobile-news.ro, Money Magazine, Market Watch, Manager.ro, News Outdoor, Playtech.ro, PC World, Rentrop&Straton, Startups.ro, Trafic.ro, Transfer.ro, The Industry, Zona IT, Ziare.com.

Members of the press that want to be accredited to the event can demand that on IMW website

Internet and Mobile World 2012 is the most complex expo-conference for digital&mobile business solutions in Romania. The event brings together the most important digital and mobile solutions providers and the companies that want to access or develop competences in online or mobile sectors. Internet and Mobile World 2012 aims to contribute to developing digital and IT industries regionally, by positioning Romania as a main tech hung in CEE.

Internet and Mobile World 2012 takes place at Romexpo expositional center in Bucharest, on September 19-21st.

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