Mercury360 developed, for Original Pudding from Dr. Oetker, the national campaign “Share the love”, that targets products’ buyers and consumers – mothers and kids.
Original Pudding is the love proof mothers offer to their little kids. The children feel mother’s love and share it every day, even when it comes of their Teddy bears, their best play buddy.
Between September 3rd – Novermber 18th, Original Pudding products have a label with an unique code that, entered in campaign through SMS or on campaign’s website, offers the little ones the possibility to win an instant prize – one of the 1,000 Teddy bears – or the big prize – a trip for the entire family in Hawaii (US), at Teddy Bear World. Moreover, for every code entered on the website, the kids can listen to one of the 7 traditional stories, read and recorded especially for this campaign.
Outbox is the digital agency that developed campaign’s website – www.impartedragostea.ro – that acts as a response channel and acts mainly as channel to relay campaign’s message. The innovative element that rounds up this role is transposing the stories that can be listened online in a 3D animation, in which the Teddy bear reads, with acting talent, each story. The kids can enter a virtual room and listen to the stories in a relaxing environment, that sends in a relevant and memorable way campaign’s message and the essence of the brand.
Mercury360 and Outbox teams involved in creating and implementing the campaign are: Oana Serban – Account Director, Alina Bolfos – Account Manager, Denisa Catana – Account Executive, George Lupeanu – Copywriter, Daniel Strugariu – Art Director, Ionut Rusu – Head of Art, Liviu Tanase – DTP Manager, Cristina Dornescu – Production Coordinator, Laura Nica – Digital Project Manager, Viorela Delcea – Project Executive, Andrei Busuioc – Head of Design, Liviu Marinescu – Head of Programming, Alexandru Vant – Programmer, Ioana Sima- 3D Designer and Cristian Sferle – Sr. Programmer.
From Dr. Oetker, in the campaign were involved Ioana Iacobescu – Product Manager and Stefania Sofronie- Marketing Manager.