Saatchi&Saatchi PR Romania won the communication account for LEGO in Romania. The agency coordinated the official launch of Lego Romania, that took place 9 months after the company actually entered Romanian market, with an integrated communication project.
Together with the media relation program and the event management, the communication for Lego Romania includes a powerful CSR side. The company started the CSR program “My City”, made together with Junior Achievement Romania and Education Ministry.
Lego Romania’s representatives are happy they found in Saatchi and Saatchi PR a partner that understood Lego’s spirit and came up with best solutions for their expectations related to the launch of the Romanian branch of the company.
Saatchi & Saatchi PR is part of Centrade Saatchi&Saatchi group. Its portfolio includes clients such as Rafael & Sons, AFI Palace Cotroceni, Next, Lee Cooper, Franke, International American School in Bucharest, Gealan, Pinum, Roman Copper Corp., Alpha Bank, AXA, European Commision, Ovidiu Rom, Junior Achievement Romania.