Lana Del Rey, to be ambassador for the launch of Jaguar F-Type

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Jaguar confirms working with the singer and composer Lana Del Rey, as part of the launch plans for Jaguar F-Type, a new 2 places sports car.

Singer and composer Lana Del Ray will work together with Jaguar for the launch of F-Type, a 2 places sports car, a vivid representation of Jaguar brand vitality. Brand’s appeal is due mainly to an unique blend of authenticity and contemporaneity, 2 values that can be found within Lana’s professional realizations

Adrian Hallmark

Global Brand Director Jaguar.