IAB Forum Romania 2012: top speakers and actuality subjects

Advertising, Digital & Media

IAB Romania organizes, for the 2nd year in the row, IAB Forum Romania – an important event for Romanian online advertising industry. IAB Forum Romania will take place on October 16th, at Intercontinental Hotel in Bucharest.

During the 2nd edition of the event, the subjects that will be approached are: law initiatives in Europe (mainly on personal data protection) and their impact on the local industry, trends in brand presence on online channels (locally and internationally), instruments and strategies of online branding; importance of the initiatives to determine market growth; trends in digital communication (new banner formats, new approaches in online, importance of presence on mobile for a brand) and what the future reserves for media.

IAB Forum Romania will be the place where is will be unveiled the value of Romanian online advertising market for S1 2012, the 1st wave of ROADS study – made by IAB Romania and PwC Romania – for current year.

Among the speakers from this edition there are: Alain Heureux (President & CEO IAB Europe), Catalin Marinescu (ANCOM President), Ionel Naftanaila ( OBA Project Manager IAB Europe), Chris Sherwood (Director Public Policy  Yahoo!), Ruxandra Bandila  (Marketing & Business Development Manager PWC Romania), Alexandra Zadoya (Henkel Account Manager, OMD Russia), Russ Lidstone (CEO Havas Worldwide London), Bela Papp (A&O CEE Director at Microsoft), Robert Pefanis (International Head of Sales, Thinkdigital),  Krystyna Bębenek (Audience Research Product Manager, Gemius), Andrea Vassalli (Mobile Product Solutions Manager, Google) , Geoffrey Hantson (Executive Creative Director, Duval Guillaume, Belgium) si Rupert Slade (PHD Worldwide).

IAB Forum Romania aims to present a general picture of the online advertising industry in Europe and Romania, to show the effects of the regulatory initiatives, to bring in the spotlight European trends and knowhow,

By organizing annually IAB Forum Romania conference, we want to make another step in fulfilling the mission to support the development of the Romanian online advertising market

Ioana Anescu

Managing Director IAB Romania

Event’s program and more details about speakers and subjects to be approached are available on www.iabforum.ro . IAB Romania’s members have a 50% discount for the participation fee.

IAB Forum Romania 2012 is sponsored by ThinkDigital and Gemius, with support from logistic partners such as  .eu (EurID), Hostway, Netopia, Madame Lucie, LTV.ro, Conectoo, Outbox, Rentrop & Straton and Millesime.

Besides AdHugger, the other media partners of the event are Hotnews – Smile media, Wall-Street, 9am,  Business24, Ziare.com, InformMedia, Digital4, IQads, Digital IQ Ads, Rol.ro, Imedia, The Marketer, Business Woman .

The event also has the support of RAAA, RAC and IAA.