Coca-Cola, Apple and IBM assumed top 3 position in Interbrand’s 13th annual Best Global Brands report. Coca-Cola kept leadership, while Apple advanced 6 places (from 8th to 2nd) due to spectacular sales on all markets during last year.
Facebook – ranking 69th in the top – entered the report after its IPO, while Google (4th) experienced a 26% increase of brand value, exceeding Microsoft (5th).
Interbrand publishes annually its Best Global Brands report, that includes world’s 100 most valuable brands.
As global competition increases and many competitive advantages, like technology, become more short-lived, a brand’s contribution to shareholder value will only increase (…) The world’s 100 most valuable brands are leading the way by listening to consumers, employees, and investors alike and delivering a seamless and holistic brand experience across an ever-evolving range of touchpoints.
Interbrand’s Global Chief Executive Officer.
The new entrants in this year’s top are Pampers, Facebook, Prada, Kia, Ralph Lauren and MasterCard, while the brands that posted the highest growth are Apple, Amazon, Samsung, Nissan and Oracle.
More info on Interbrands 2012 rankings are available here, together with the full top
Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 27 countries, Interbrand’s combination of rigorous strategy, analytics, and world-class design enables it to assist clients in creating and managing brand value effectively, across all touchpoints, in all market dynamics.