The Practice gets the Global Sabre with Rosia Montana in Issues Management

Business, PR

Romanian PR agency The Practice won the Global Sabre in Issues Management with its campaign “Transparency is Gold” for Rosia Montana Gold Corporation, this being the second year in a row when the agency receives honors at these awards

Global Sabre awarded the top 50 best public relations programs in the world developed last year and will honor the winners during  Global Public Relations Summit, scheduled to take place in Miami, on October 29-31.

Global Sabre winners were selected from among the winners of our SABRE Awards competitions in the Americas, EMEA, and the Asia-Pacific region. The selection includes campaigns from North America, Latin America, UK, Western Europe, Eastern Europe, Africa, Asia and Australia. The campaigns represent work by 33 different firms, including multiple campaigns from global agencies such as Burson-Marsteller, Edelman and Ketchum (four winners each), Hill+Knowlton Strategies and Weber Shandwick (three each), as well as local firms from markets as diverse as Australia, China, Kenya, Romania, and Slovakia.

The Practice is the only Romanian agency awarded at Global Sabre until now, the previous campaign that brought it a trophy being “Crazy about computers” for TechTeam, in “Employee Communication” category.

This Year, The Practice received international accolades for “Transparency is Gold”, a campaign made for Rosia Montana Gold Corporation that consisted in a long and complex effort to inform the Romanian bloggers on the mining project. The campaign previously received Gold at Romanian PR Award, was shortlisted at European Excellence Awards and awarded Gold at EMEA SABRE Awards.

We’re extremely happy to win the 2nd Global SABRE! This award is a new solid proof that we do well what we do at The Practice, both PR and social media. Winning in “Issues Management” with a campaign focused on social media validates our strategic approach over the online channel and over online influencers. Congratulations to my colleagues at The Practice, together with which we manage to do extraordinary things! Also, we thank to our clients for their decision to hand us for management such a complex project

Gabriela Lungu

Managing Partner

The Practice.

It is the most important award a Romanian social media campaign got in an international PR competition. It was a communication program very complex, delicate and difficult, but we did managed it with remarkable results. We hope to show, with this award, that a social media approach with PR tools and by PR people becomes a necessity for any brand that analyzes seriously opportunities and risks that social media presence invovles

Monica Jitariuc

Head of Social Media Department

Transparency is Gold campaign aimed to invite to an open dialogue online opinion leaders and to answer any questions on the mining project from Rosia Montana. With this open and proactive approach, many “myths” were clarified, corrected, with the campaign helping to a better information of public opinion. Because we communicated openly and in a transparent way, we are rewarded twice: both by the public, through its support for the mining project, and by our colleagues, through the award given to the campaign during one of the most important PR competition at international level, Sabre Awards. Public’s and specialists’ trust honors us

Andreea Nastase

Vice-President Corporate Communications, Rosia Montana Gold Corporation.

The teams working on this campaign include:

The Practice: Gabriela Lungu (strategic consultancy), Monica Jitariuc (social media planning), Magda Halus and Ruxandra Avram (implementation support).

Rosia Montana Gold Corporation: Dragos Tanase (General Manager), Andreea Nastase (Vice-President Corporate Communications), Antoaneta Cojanu (Senior Corporate Communications Manager), Titus Capilnean (Online Communication Coordinator) and Ana-Maria Tuncu (PR Coordinator).


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