Publicis Events handled the official launch of Baneasa Hospital, part of the private health network Regina Maria, organizing the official event, that took place on October 2nd. Publicis managed the event after it won a pitch organized in the start of September.
The concept of the event was recreating a real, colorful and full of happy surprises childhood. Starting from an idea that sends to the fantastic world of Alice in Wonderland, Publicis Events offered guests a pleasant moment with magicians and story characters.
Tea Party exists. Both in serious houses, with noble soul, but also in stories with Hatters, white rabbits and curious kids. This is what we wanted to show and we think we managed to bring from the story a bit of color and beauty for such an important moment. Emotionally, I feel very close to this project, as it is the 1st I make after returning from maternity leave
Account Director Publicis Events.
We wanted to create a special space: elegant, but playful, chic but also full of joy. To show the joy we live with our children wen they are healthy and happy. The invitation to be part of this project honored us and we tried to build an atmosphere close to Regina Maria’s values: full of care, innovative and elegant.
Senior Producer Publicis Events.
Among the 200 people that participated to the event, there were also personalities like Her Royal Highness, Princes Margret of Romania, reputed doctors, representatives from companies, public and media personalities and VIPs
Publicis Events team that handled the event included Smaranda Gabrielescu – Account Director, Radu Baitan – Senior Producer, Iuri Saharov – Field Executive, Laura Nedelschi – Copywriter and Gabriel Constantinescu – Managing Director.
Regina Maria private health network is the biggest private medical services network in Romania, with over 1,000 permanent doctors and collaborators in the 6 hospitals and 18 polyclinics in Bucharest and in Romania. The network has over 160,000 people subscribed to its health services.