Leo Burnett&Target Bucharest signs a new campaign for Grigore Antipa Museum, as it just launched the project “Everybody’s Museum”, aiming to facilitate the access of people with disabilities to the cultural treasures of the museum.
With the concept “For some, Antipa museum is now opened for the 1st time”, the campaign started on October 1st with a special event, meant to get reactions and to promote the message among public opinion. The project is made together with Orange Romania.
Antipa Museum got adapted so it can be visited now also by people with movement, hearing and visual disabilities. It introduced 20 Braille executions created by plastic artists, tactile carpets and Braille museum guides. Also, the museum has now guides that know the mimic-gesture language and installed exterior and interior ramps for people with movement disabilities.
To mark the importance and suggest the significance of the moment, Leo Burnett remade the museum opening from 100 years ago.
Leo Burnett&Target team involved in the campaign included Carmen Tiderle (Creative Director), Tudor Cuciuc (Creative Director), Irina Becher (Copywriter), Ina Moisi (Art Director) and Danina Arsene (Account Manager), while Antipa Museum was represented by Diana Ion (Projects coordinator).