Since the campaign start, Romanians speak French, as Lidl starts a real treat for the senses with “French Week” (an exquisite selection of French wines) that will make consumers enjoy life.
Lidl and GPD are bringing on customers table the perfect balance between French cuisine and the finest wines, in a campaign which has GDP responsible for the creative concept and Aurelian Temişan and Antonio Passarelli as TV ads stars.
The ads promoting “French Week” from Lidl and the French wine collection were shot in Bordeaux as well as in some other fascinating locations such as Saint-Émilion, a small town registered as a world heritage by UNESCO, Château d’Arche şi Château La Roque.
The campaign is another step in showing how committed the brand is in delivering the best products for best prices. Right now it’s wine, which is an important drink for the Romanians. The idea is to carefully choose and deliver great tastes of wine from best wineries to the people in Romania at the price that is a real bargain. All the wines were searched for and tasted by specialists including the partner of the campaign – vinul.ro. As the first international campaign “The best from Europe, the best from Romania”– it focuses on journey, which symbolizes commitment that the entire Lidl family has into delivering to the promise of best products at the best prices, which is not easy, but as we prove it, fully achievable
Head of Strategy GPD Idea
The advertisign campaign, made by Romanian and Polish teams of GPD, is declined on TV, press, OOH and radio. Also, French wine collection was presented in a wines catalog that was distributed together with Ziarul Financiar, Romania’s most important business daily.
GPD Idea, part of the GPD Advertising family, is an international advertising agency with approximate 120 creative spirits in its 3 offices from Poznan, Warsaw and Bucharest and a portfolio of significant local and international clients: Lidl, BP, GSK, Goodyear, PZU, Credit Agricole, Nivea.
GPD Idea, the Bucharest office, opened in March 2011 and is in full ascension. Our agency’s communication expertize ranges from the development of efficient strategies, creative, production (TV, radio, press and outdoor) to creating brand experiences through brand activation, digital, social media and events.