McCann Erickson signs a campaign for Strauss Romania, that runs in Romania between October 1st – November 30th and targets Doncafe vending segment. The campaign offers coffee fans the opportunity to win 6 MP3 players a day, a Piaggio scooter every week and the big prize, a Toyota Auris, in the end of the campaign.
The campaign is built around the main differentiation of Doncafe vending – coffee from fresh grounded beans. The sound of the grinder in coffee machines announces not just the fact a delicious and flavored coffee is being prepared, but also the prizes that can be won
Strauss Romania representatives.
Each glass of coffee bought from Doncafe coffee machines during the 2 campaign months will have inscribed a promotional code, that can be send by SMS or filled on a special website or on Doncafe’s Facebook page.
The campaign is declined both online and offline with a dedicated website, including a mobile website (www.sunetuldoncafe.ro), Facebook, radio ad and DJ interventions in prime time at Radio ZU and on radio’s website & Zu’s Facebook page, but also at the points where Doncafe vending machines are placed.
The teams involved in this campaign are
Strauss Romania: Razvan Mircea (Marketing Director), Luminita Tibuleac (Marketing Coordinator Central & Eastern Europe AFH), Georgiana Benga (AFH Product Manager), Lucian Nistoroiu (On-Line Brand Manager)
Image PR: Andra Gherasim (Senior Account Executive)
McCann Worldgroup and its specialized divisions were involved in conceiving, development and implementation of the promotional campaign and came up with an integrated approach that insured concept’s unity on all used channels.
McCann Worldgroup: Ioana Zamfir (Copywriter), Alin Sirbu (Art Director), Beatrice Iftimi (Chief Growth Officer), Diana Ceausu (Head of Strategy), Ionela Buta (Client Service Director, MRM Worldwide Romania), Ana Bucovei (Account Executive, MRM Worldwide Romania), Andrei Toniuc (Chief Growth Officer, Momentum), Dragos Vintu (Senior Account Executive, Momentum), Alexa Profir (Account Executive, Momentum).