Romanian TV host Andreea Berecleanu teaches kids how to properly wash their hands, in a Protex sponsored program. After last year’s succes, Colgate-Palmolive continued Protex educational program “Wash your hands properly”, scheduled to take place around International Day of Hands Washing (15 October). Between October 8-12, over 5,000 kids from Bucharest schools received Protex products, educational brochures and learned how to properly wash their hands.
Andreea Berecleanu, host of the main TV news program from Antena 1, joined the educational campaign this year also and visited School 150 from Bucharest.
The initiative will move forward starting October 15th, with hand shaped stickers signed by kids involved in the campaign to be posted on a huge panel at Victoriei subway station. Passersby will be invited themselves to sign stickers and will receive Protex soaps and brochures.
The hands washing activation from Protex – Colgate-Palmolive brand – comes shortly after Colgate Palmolive ended a campaign in which it gathered smiles, with 1 smile=1 product donated to Romanian Red Cross.