Romanian Senior Interactive gets a Pedigree

Digital & Media, Marketing

Romanian agency Senior Interactive has a new brand in its portfolio, Pedigree from Mars Romania, with the agency and the clients starting working together on a design project for

Pedigree is a brand devoted to dogs. That is why all we make is from love for dogs, small or big (…) With Senior Interactive’s help, Pedigree’s website reflects now our care for dogs. Here one can find info on how to take care of our dogs since the 1st steps until it is mature (…)

Diana Budureanu

“Pedigree este un brand devotat cainilor. De aceea tot ce facem este din dragoste pentru caini, fie ei mari sau mici, de rasa sau nu. Cu ajutorul Senior Interactive acum si site-ul Pedigree reflecta grija noastra pentru caini. Aici se pot gasi informatii  despre cum sa avem grija de cainele nostru de cand face primii pasi pana cand ajunge la stadiul de adult. Pentru ca fiecare caine merita o nutritie avansata de la nasul umed la codita jucausa!”.

The team working on the project included Vasile Alboiu (Creative Director), Christiana Zodila (Copywriter), Alin Badiu (Art Director), Irina Ivan (Account Manager), Andrei Baiasiu (Project Manager), Ilie Vintilescu and Gabriel Atanasiu (programming).

From Mars Romania, in the campaign was involved Diana Budureanu (Dogcare&Food Portfolio Manager – Marketing). 

 Senior Interactive is a Romanian independent digital agency, with 9 years of experience on the market and main competencies in interactive advertising (strategy, creative, social media), digital production (project management, development digital – online, mobile apps, augumented reality, promotion mechanics implementation) and eBusiness consultancy.

The agency has in portfolio clients such as Abbott Pharmaceuticals Romania (Romanian Cardiology Society), Altex Romania (Media Galaxy), British American Tobacco (Kent, Vogue, Dunhill), FrieslandCampina Romania (Milli, Napolact, Dots), Henkel Romania (Schwarzkopf, Fa, Gliss, Palette), Hewlett Packard, Mars Romania, Orange Romania, Roche Romania, Wrigley Balkan East (Orbit, Airwaves, 5 Gum). Also, it is involved in projects developed in partnership with Value School, SOS Satele Copiilor, Anim’est, TIFF, IICMER, Soros Foudnation Romania and TechSoup Romania.