Starting September, Romanian Eye PR handles the PR activities for Vincon Vrancea. The agency developed for Vincon an one year integrated communication strategy, focusing on media relations management, social media consultancy and events. The agency will also insure support for the advertising campaigns developed for Vincon’s brands.
We were very happy with Eye’s approach, that proposed us an integrated campaign, impactfull, during which the focus was both on the company and its brands. Vincon Vrancea is, in this moment, the number 1 wine and wine distilled drinks producer, in terms of volumes, with very good quality wines on all consumption segments, wines awarded to the most prestigious national and international competitions (…) We have important plans for the following period and the PR component will help us implement those campaigns. We hope to have a long lasting and constructive relationship
Marketing Director Vincon Vrancea.
I wanted very much to work with a wine producer because wine is much more than a product that enhances food, it is lifestyle, culture, knowledge. It is very interesting to me that each bottle has a story, at least at Vincon, that has many old wines. I like Vincon because it is a company that looks towards the market with a courageous attitude and has daring plans and I think we are compatible from many points of view. From the outside, I thought wine’s world is interesting, now I realize that it is a different industry compared to the other FMCG ones, fascinating, with a lot of challenges. I like working with Vincon because we are thinking and implementing interesting campaigns, in a complex 360 communication process, on all media channels. Vincon Vrancea is a dynamic company, with a lot of results, with exceptional wines awarded at the most known competitions and with economical results. I believe that, together, we will manage to have good results for all the projects and to have a long lasting relationship
Managing Director Eye.
The teams working on this account include:
- Vincon Vrancea: Simona Hancu – Marketing Director, Laura Oanca – PR Specialist.
- Eye PR: Iulia Suteu, Alina Gască, Alexandra Anghel.