Bergenbier launched, on November 17th, together with Romanian Traffic Police, a campaign to inform and increase awareness over the risks young Romanian drivers are exposed when they drive after consuming alcoholic drinks.
The campaign aims to create a community of responsible young people, that adopted proper ways to act when it comes of alcohol consumption. Traffic police will organize a series of activities such as traffic filters and will ask drivers to take the alcohol test. The drivers that pass the test and didn’t drank any alcohol will be rewarded and receive packages of non-alcoholic beer
Also, in bars and restaurants, the campaign will seek and award young people that do not drink alcohol, the friends that “sacrificed” for the evening so they can safely drive their friends home later.