Smark KnowHow organizes, on December 13th-14th, Romanian Youth Focus 2012, a new event targeting marketing and communication professionals. Event’s avenue is Intercontinental Hotel.
Romanian Youth Focus 2012 is the 1st edition of the event and it is a conference dedicated to young people and brands that have in their portfolio products and services for youth, a segment in continuing motion and critically relevant for brands development on medium and long term.
The products and services market for young people is a difficult one, as targeted public has a reduced buying power.
The conference will approach subjects such as youth profiling (attitudes, consumption habits, typologies, trends), what is relevant when communicating to young people (media content, communication channels, insights), case studies with best practices from tech, services, fashion, lifestyle or FMCG sectors.
The event will include 4 panels and will cover 2 days, reuniting professionals from more expertise areas: market research, sociology, psychology, advertising creation, marketing strategy, digital media, entertainment and so on.
Complete info on the event are available on the official website
Romanian Youth Focus 2012 is an event organized under Smark KnowHow umbrella and has as partners IQads, Realitatea.net, 24 FUN, Cariere, BIZ, The Industry, TATAIA, HotNews, Piata, Modern Buyer, Zumzi, Retail-FMCG., Agrafa, Casa de Traduceri and Radio Guerrilla.