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Tag: youth

KFC Romania supports education, makes its Wi-Fi free for correct answers

To help the education system in Romania right before the Baccalaureate exam, KFC Romania and MRM//McCann Romania launched Wi-Fi Test campaign, donating 5700 MP of free internet for preparing young […]

April 29, 2016June 4, 2016 Cristina Blanaru Ads, Advertising, CSR, Education

Intesa Sanpaolo Bank supports youth development with Intercultura scholarships in Italy

Intesa Sanpaolo Bank continues, for the 9th year in a row, to invest in young Romanians’ development through Intercultura Scholarship for 2016-2017 school year. The scholarship is of Euro 8,000 and […]

November 18, 2015November 18, 2015 Cristina Blanaru Business, CSR, Education, Marketing

Starcom MediaVest Group: Generation Y and alcoholic drinks in Romania

Starcom MediaVest Group Romania continues its infographics’ series related to consumers habits with a study on Romanians’ habits when it comes to alcoholic drinks. The research was made in collaboration […]

May 26, 2015July 13, 2015 Cristina Blanaru Marketing, People, Studies

ZenithOptimedia: For Millennials, understanding happiness is decisive for consumer-brand interaction

Millennials generation approaches happiness in a radically different way compared to other generations, a fact that has profound implications over brand marketing, according to the most recent global study – […]

January 12, 2015 Cristina Blanaru Consumption Habits, Marketing, Studies

BCR and New Age Media make a promotion with cinema tickets in Cinema City’s network

New Age Media Romania, media sales house for Cinema City, and BCR launched a promotion – “Buy a ticket and you get another one as present” – that will run […]

October 15, 2013 Cristina Blanaru Marketing, Media

Romanian Youth Focus to present young people the way they are, on October 21-22

Smark KnowHow organizes, on October 21-22, the second edition of the conference Romanian Youth Focus, the only event in Romania that aims to help understand new generation’s profile. Generation Y […]

October 3, 2013October 11, 2013 Cristina Blanaru Advertising, Events, Marketing, Studies

Mediascope: 84% of young people aged 16-24 y.o. are online

Mediascope analyzes, in its most recent bulletin, the 16-24 demographic, that is present online in an overwhelming percentage (89% – 85.5M people) and is characterized by digitally focused media consumption, […]

July 25, 2013December 18, 2013 Cristina Blanaru Consumption Habits, Digital & Media, Marketing, Studies

Starcom Romania makes a new info-graphic on how Romanian youth use their influence

Starcom Romania  made another info-graphic in the HumanGraphExperience series,  Influence Me – Romanian Youth Use of Influence, aiming to identify the main influence factors over young people aged 18-24 y.o. when it […]

July 23, 2013June 9, 2014 Cristina Blanaru Advertising, Marketing

Study: Bill Gates and Connect-R, ranked same by Romanian high-school pupils

37% from Romanian high-school pupils consider their father the model to follow, while 34% consider Romanian musician Connect-R on the same level with Bill Gates, the symbol of financial success, […]

May 30, 2013June 12, 2013 Cristina Blanaru Marketing

Starcom MediaVest puts youth fun habits in a new infographic

Starcom MediaVest continues its series of infographics reunited under the umbrella “HumanGraphExperience” with a new one, “The Pursuit of Fun“, which surprises this time the entertainment habits of young people, one […]

May 22, 2013June 12, 2013 Cristina Blanaru Media, Studies

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