Romanian agencies GAV (adv) and Free Communication (PR) developed a positioning campaign for PostMaster, the biggest private owned operator specialized in advertising catalog distribution and postal services.
The campaign takes place as, starting January 2013, the Romanian postal services market will be liberalized.
PostMaster campaign took place in November and was declined in print and online B2B.
GAV handled strategy, creation, media, implementation and monitoring, while Free Communication was agency that handled integration, actively contributing to communication strategy and creative process.
GAV team included Alina Ghita and Cristi Ene – Client Service and Marius Rosu, Tudor Voican and Vali Ionescu – Creative team. Free Communication team included Laurenţiu Nita – Managing Director, Razvan Nastase – Account Director and Daniel Amzar – Account Manager.