Saatchi & Saatchi X, BTL &Shopper Marketing agency part of Centrade Saatchi & Saatchi, focuses more and more on mobile marketing, especially on apps, on its long term strategy. Offering useful solutions to its clients is more and more important, reason why Saatchi & Saatchi X spent, in 2012, over Euro 60,000 to develop its mobile capabilities.
Mobile marketing is more and more important for companies, as smartphones market increased due to consumers preference for these devices. Companies do not resume to the classic mobile marketing definition, but actively seek for solutions to interact with their clients via dedicated mobile apps.
During last year, more and more Romanians wanted, more than talking on the phone, to have access to an entire virtual world, and this was visible with the increase in number of apps and mobile solutions dedicated to business environment.
The app development segment for business is also one of the most important trends in marketing.
Considering this trend, we see an accelerated increase and a shift of brand-consumer interaction towards mobile area, this being also one of our development directions
Managing Director Saatchi & Saatchi X.
Solutions offered by Saatchi & Saatchi X on Mobile and Digital are mainly tailored apps, adapted to clients needs, that bring together the brand and the client.
Saatchi & Saatchi X doesn’t embrace the idea of importing ready-to-use solutions from external markets, as they do not include the needed localization to ensure success
Beyond utilities apps, among the trends Saatchi & Saatchi X foresees for next year and for which investments are on for the moment are mobile-couponing, loyalization and mobile payments.