GPD Idea and Lidl celebrate exquisite taste this Christmas

Ads, Creativity

Starting December 3rd, GPD Idea and Lidl Romania launched a promotional campaign, “Luxury products for everyone, that celebrates the holiday of refined tastes.

This Christmas, for the first time in Lidl shops, Romanians will be able to buy delicacy food products and fine wines, offering their taste buds a royal treat.

With Deluxe delights, the new GPD TV campaign brings on “the holiday of senses” promoting refined products from Lidl such as lobster, salmon, truffles, shrimps, French cheese at affordable prices.

The TV campaign developed by GPD Romania and Poland is running, besides Romania, in Czech Republic and Slovakia as well, and is unveiling new luxury products every week throughout the festive season.

Under the slogan “Christmas brings the holiday of senses”, the advertising campaign is also present online, outdoor and metro while the whole Deluxe range of delicacy products is presented in the special catalogue distributed in Lidl shops and by direct mailing to selected clients.

GPD Idea, part of the GPD Advertisingfamily, is an international advertising agency with approximate 120 creative spirits in its 3 offices from Poznan, Warsaw and Bucharest and a portfolio of significant local and international clients: Lidl, BP, GSK, Goodyear, PZU, Credit Agricole, Nivea.

GPD Idea, the Bucharest office, opened in March 2011 and is in full ascension. Our agency’s communication expertise ranges from the development of efficient strategies, creative services and production (TV, radio, press and outdoor) to creating brand experiences through brand activation, digital media, social media and events.