Kaleidoscope Proximity, digital and direct marketing agency of BBDO Romania Group, recently expanded its portfolio of clients, winning a pitch organized by Ursus Breweries for Timisoreana, Ciucaș, Stejar and Azuga brands. The agency won a pitch that ran between October – December 2012, to which more Romanian digital agencies were invited.
We really wanted these accounts and we are happy that our efforts were repaid by winning them. We are sure that we will develop and increase those wonderful brands together with their marketing teams, bringing forward Romanian beers’ tradition and experience and remaining close to brands consumers
Managing Director Kaleidoscope Proximity.
It was a long process and, at its end, we decided to work together with Kaleidoscope Proximity both due to their digital expertise and to the creative and efficient solutions they come up with for the pitch. We opted for the agency that, through enthusiasm and innovative ideas, will help us to continue to bring in consumers lives the fascinating story of Romanian beers that made history
Brand Activation Manager Timisoreana
Kaleidoscope Proximity team that worked on the project included Miruna Ocnarescu – Client Service Director, Vlad Ciocan – Interactive Director, Andrei Dragu – Account Director, Razvan Soroceanu – Account Manager, Iulian Barbulescu – Copywriter, Andreea Strachina – Copywriter, Csaba Nacu – Art Director, Radu Zaharescu – Art Director and Cristian Pantazi – Managing Director. They worked together with Strategy department from Graffiti BBDO, represented by Stefan Chiritescu, Head of Strategy.
Ursus Breweries team that was involved in this pitch included Cristina Gherman – Senior Brand Manager, Mihai Paduraru – Brand Activation Manager, Gabriela Niculea – Procurement Specialist POSM & Indirects, Vlad Vladescu – Junior Brand Manager, Andrei Bucur – Media Assistant and Marius Vechiu – Commercial Trainee.