New Age Media Romania, media sales house for Cinema City, and Romtelecom made the co-branding project Romtelecom IMAX, that begins on February 15th.
Romtelecom becomes the official partner of the only IMAX hall in Romania, associating itself with the most modern cinema technology. It will be renamed Romtelecom IMAX and signaled accordingly inside and outside Afi Palace Cotroceni commercial center.
Romtelecom IMAX means also an association between the telecom operator and Cinema City Romania’s educational program that aims to promote seeing, in educational institutions, movies and documentaries in IMAX format.
IMAX means a special cinema experience, appreciated by a target public that is young, active, educated and knows the latest technologies, same as Romtelecom’s target; this way, bringing together the 2 brands is more than suited. We are glad Romtelecom chose to get involved in this project, that proves the creative possibilities to communicate via cinema
Sales Director, New Age Media Romania.
For Romtelecom, it was an opportunity, considering the exposure offered to the brand and the fact that this partnership consolidates Romtelecom’s repositioning as provider of best quality content
Marketing Director Romtelecom – Residential Segment.
The teams that participated to realizing this project included
- New Age Media Romania: Diana Popescu and Raluca Demetriade
- Romtelecom: Ruxandra Rau and Ioana Corcodel – Media Specialist
- Media Investment: Mirela Nicula – Group Director and Florian Dica – Media Manager
Part of Cinema City Internațional, that operates the main cinema chain in CEE, New Age Media Romania was founded in 2007 as media sales house of the chain for Romania. New Age Media has offices in Poland, Hungary, Czech Republic, Slovakia and Bulgaria. New Age Media Romania manages the ad space in 14 multiplexes Cinema City (Iasi, Timisoara, Cluj, Bacau, Pitesti, Arad – Atrium Center & Galleria Mall, Baia Mare, Braila, Targu Mures, Constanta, Ploiesti, Bucuresti Cotroceni and Sun Plaza), with a total of 134 screens.