Samsung and Alexander Wang partner for a crowd-sourced design project

Marketing

Samsung Electronics and New York-based designer Alexander Wang work together for a first co-created print inspired by crowd-sourced sketches and images using the Galaxy  Note II. It will appear on a limited-edition bag that will be sold around the world to raise funds for Art Start, a charity that uses the arts to nurture the creative talents of at-risk children and youth.  

I am most inspired from my everyday life and the people that surround me, so the idea of a co-creation with the people that I admire and respect the most is very exciting (…) This collaboration represents a new way that technology and style can come together. And, through a concerted effort, I am happy to be a part of supporting such a great charity as Art Start that embraces creativity and art in a way that can change lives.

Alexander Wang

Wang quickly joined the fashion elite after winning CFDA/Vogue Fashion Fund in 2008 and is recognized for his global fashion sensibility that exudes a sense of irony and ease. Wang’s knack for pushing boundaries and delightfully surprising his consumers made him the perfect partner for Samsung’s most cutting-edge technology.

Art Start is a New York City-based non-profit organization that uses the arts to save lives and to transform communities. Focusing on at-risk children and youth between the ages of 5 – 21, Art Start’s creative arts workshops seek to nurture the creativity and talents of their youth participants, while instilling the confidence to pursue meaningful opportunities in life.