Antonio Banderas became the first celebrity ambassador for Wrigley, on Orbit/Extra brand and he is the star in “Eat, Drink, Chew” campaign, scheduled to last a year.
The commercial started being broadcasted in Romania on February 14th and was developed by BBDO Energy.
I always loved good food and, in my acting career, it is very important to keep my teeth clean and have a trusty smile. So, after a fast snack on the set, chewing Orbit is the fastest solution to be prepared to start filming any moment
We are extremely happy to work with Antonio Banderas in our new campaign, in which we continue to promote the message “Eat, Drink, Chew”. As an international movie star that’s spending his life on the big screen, Banderas is the perfect ambassador to promote proper oral hygiene and to encourage consumers to integrate Orbit in their day to day lives
Marketing Director Wrigley Balkan-East
What did he says about working with Orbit? You can see here.
And some behind the scenes