Publicis Groupe bought 3.9M of its own shares from Dentsu, following a proposal made in this direction by the Japanese company. Publicis paid for its own share package a total of Euro 181.4M (Euro 46.82 per share).
The buy was made after a Publicis council reunited on February 13 to analyze the acquisition and it decided that is favorable to the company, approving it.
Recently, Publicis Groupe has reported a 13.7% increase in its full-year 2012 revenues to €6.61bn ($8.81bn), despite a “difficult year”. Full-year net income at the group was €737m ($983m), up 22.8% from 2011. During the year, Publicis earned $3.5bn in net new business, bringing in new clients including Old El Paso, Ebay, Puma, Intel, Goodyear, Honda and Lenovo, among others. Full financial results can be viewed here.
Publicis is the 3rd international communication group, with expertise in digital (Digitas, Razorfish, Rosetta, VivaKi, LBi), advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), communication and events (MSLGROUP), media (Starcom MediaVest Group and ZenithOptimedia) and health communication (PHCG : Publicis Healthcare Communications Group). Publicis has offices in 104 countries and 58,000 employees.