A new edition of Colgate’s educational campaign – launched

Advertising, Digital & Media

Colgate launched a new edition from Oral Health Month campaign, schedule to take place between February 21st – March 24th. The campaign is made together with AMSPPR (Romanian private practice dentists association in Romania) and aims to increase Romanians’ education related to proper oral healthcare. Local celebrities such as Andreea Berecleanu, Giulia, Dana Rogoz and Andreea Ibacka joined the campaign, promoting the best complete solutions for oral health.

During this edition of the campaign – an initiative running since ’90s – Colgate invites consumers to find our what oral health care system is the best suited to them .

The campaign is declined on TV and digital and includes activations in stores all over Romania. Online, the campaign is supported by video-testimonials from campaign’s ambassadors.

Also, Colgate Romania’s Facebook page will also be part of the campaign, with a test within a dedicated app and an educational tab where a dentist will answer consumers and will offer advice and recommendations.

In store, the campaign will run in 77 locations and will award one of the participants by awarding him a prize worth Euro 10,000