Naked & Jones is a new agency on Romanian market, that started its activity in the end of 2012 and started as an agency focused on brand development, aiming to offer to the new wave of Romanian entrepreneurs branding consultancy more than traditional advertising.
Naked&Jones approach is a fresh one. The agency has a team that includes Raluca Dobre, executive manager, Liana Ursache, brand consultant, Alexandru Popescu, social media executive specialist, and Adrian Isaia, creative director, but also consultants that work per project, depending on the specifics of each project.
Naked & Jones aims to be the agency for niche, courageous and entrepreneurial brands, that aren’t afraid to speak with trust about who they are and what they do.
We are happy to see we have more and more demands from entrepreneurs that started their own businesses but do not necessarily have experience in communication. They know their product very well, and we know very well the market and we meet there. In the first stage, we are trying to understand who they are and to shape up the personality of the brand and advise them how to communicate. After all, nobody sells just clothes, nobody makes just bottled water – any company sells more than just a simple product